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Research Spotlight: Honda’s ‘Power of Minds’ event

Dr Ben Kirman was recently invited by Honda to attend their ‘Dream Factory’ hack day initiative. Hosted at the Guardian offices and organised by Rewired State, the hack saw 23 developers from across the country feverishly developing prototypes and concepts based on the brief supplied by Honda.

The brief was based on the brand message for the new Honda Civic, which is “If we never venture into the unknown, how do we get anywhere new?”, along with “The Power of Dreams” and the four key attributes of “Quality, Technology, Design and Evolution”.

Ben worked on two projects during the event: ‘Corridor of Dreams’, an art installation that detects individuals as they move through a corridor, and which then renders a ‘dream’ for that individual, and ‘Get Lost’, an app which literally took the Honda Civic message of “If we don’t venture into the unknown, how do we get anywhere new?”.

Ben’s ‘Get Lost’ creation was selected as a winner of its ‘Evolution’ category, and which is going to be part of a Guardian readers vote for a further prize!

Read more about Ben’s experience and the apps at the Honda event over at the LiSc blog.